Microsoft

The Propaganda Project: J Allard

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J Allard — Corporate Vice Presient, Microsoft

Empowerment to the next level, Allard is a PR guy who really loves clichés that push the envelope. Luckily, he seems to be grounded in what makes games good as he has said many times that graphics are a single component and not necessarily important. He also frequently says he wants to expand the market, mirroring Nintendo’s stated goal. Because dirt on Allard was significantly harder to find than on Harrison, some of the quote categories have been left out and I even added a new one: Inspirational.

(For an explanation of what this article is, please read this.)
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Bitchy Comments
Some people say the Xbox 360 looks the same as other systems. That it is just more of the same, just more powerful than the other systems. →  Read the rest

Weekly News We Care About Wrap Up – 7.21.06

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New Sony patent for motion sensing camera
We’ll have to wait and see if Sony releases a peripheral with this technology for the PS3. The patent refers to older similar technology Sony has designed so it provides a good defense to the claims that Sony is merely copying Nintendo. The question now becomes is Sony rushing these technologies to market in response to Nintendo.

Both Sony and Nintendo have advantages in how their products are being sold. If Sony’s new motion sensing technology sells well, games that make use of it will follow. But the product is statistically likely to be another throwaway peripheral with minimal support. If Nintendo’s gamble pays off their motion sensitive games will likely far outnumber the PS3’s and be superior in quality. Conversely, if the Wiimote concept doesn’t work then they have a much farther fall than Sony. →  Read the rest

Lame Discussion: Console War – Part 2

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Continued from yesterday’s Part 1.

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Christian: I really want to know how many people are still drooling for a new Sony console. This gen is the ultimate test of the Playstation brand. One thing is for sure: a new PS3 is financial suicide simply because of the defect rate on Sony consoles.

Dan: I feel the PS2 was the perfect system for the casual gamer, and had a little bit of everything. I don’t know what will fill that void now. Besides a combination of the Wii and the 360.

Golden Jew: Let’s not forget the feeding frenzy when PS2 came out. It was hella expensive, hella rare and were the launch titles THAT good? Granted, the games were still $50.

Christian: They sucked.

PS2 launch titles may have sucked…IF YOU ARE DUMB ENOUGH TO OVERLOOK FANTAVISION!

 →  Read the rest
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Lame Discussion: Console War – Part 1

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Kudos on joining us for our second discussion. Well, actually you’re not joining us because it’s already over and you weren’t invited. But thanks for reading. The format may look a little confusing but shouldn’t be too hard to grasp for anyone who has ever held a conversation (which may not be all of you, I know gaming is a harsh mistress).

The contenders:
Dan – Really just wants to talk about the Wii.
Christian – Is slightly upset with Sony.
Golden Jew – May be secretly working for Sony.
Jay – Forces others complex arguments into black and white.
Pat – Will never make it through a whole discussion.
Stefan – Is planning to buy his first new console since the Dreamcast.
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Jay: In this coming generation of consoles, who will sell the most systems? →  Read the rest

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Weekly News We Care About Wrap Up – 7.14.06

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Phil Harrison doesn’t think Sony is arrogant
Phil is one of my (many) mortal enemies and it just so happens I compiled some of his best quotes and posted them right here. He may be more talented, successful, and smell less than I, but he is still a douche bag. You see, I don’t lie in public. And when I do, it’s just posted on a tiny little site no one gives a shit about. My lies reach dozens of people, his reach possibly millions. He also makes a lot more.

Violent crime may not pay, but amorality seems to be the road to success (fine, so lying for your employer may be immoral, not amoral. But if he is willing to kill for Sony, then perhaps he is amoral. →  Read the rest

The Propaganda Project: Phil Harrison

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Phil Harrison — Executive Vice President, Sony Computer Entertainment

A Brit who comes off worse in writing than person.

(For an explanation of what this article is, please read this.)
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Bitchy comments
“Nintendo knows its target audience, because it has really narrowed that down; and it’s pretty much defined by a boy or girl’s ability to admire Pokemon.”

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“The idea of a handheld rivalry with Nintendo is an irrelevance, those formats don’t appear in our planning. It’s not a fair comparison; not fair on them, I should stress. That sounds arrogant, maybe, but it’s the truth.”

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Something the PS2 was widely criticized for – and which Microsoft in particular has played up very much – is being extremely hard to develop for. How does PS3 compare in that respect? →  Read the rest

The Propaganda Project: Introduction

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This project will seem unnecessary to many. It’s taken for granted that PR people don’t always tell the truth or say intelligent things, and actively worship Satan (probably). I, unfortunately, am still not numb to stupid things. Misleading statements, half truths, and arrogance still piss me off. Perhaps I overreact, but maybe people with six digit salaries would stop saying stupid things if the public called them out more often.

I have compiled a large body of research on each of the key figures in the three competing hardware giants. Not all fill explicitly PR roles. In fact, most of the people profiled have titles that indicate they should be doing something better with their time than insulting their competitors. Most of the sources for my research are interviews these important figures have given with game and business magazines and websites; sources are listed at the end of each profile. →  Read the rest

Weekly News We Care About Wrap Up – 7.7.06

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Japanese game market doing better
The market is up 33% in the first half of the 2006. Unsurprisingly, Nintendo played a large role. While I prepare the next news point, you pick one of the two following arguments:

– The Japanese game market is being revitalized by innovation. The success of the DS is a sure sign that the Wii will do well in Japan.

– The Japanese game market is being revitalized by handhelds. This does not mean their interest in consoles will pick up.

Ok, now find a friend who picked the argument you didn’t. Found someone? Excellent, now debate.

“Damn, I really need to shave my head and lose some weight.”

Microsoft’s iPod killer coming this Christmas
Funny, MS Word doesn’t recognize iPod as a word. A lot of powerful companies have gone up against Apple and none have taken the portable MP3 player market from them. →  Read the rest

Weekly News We Care About Wrap Up – 6.30.06

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Hot on Sony’s heels, Bill Gates has hired Xzibit to be the spokesrapper for the Bill and Melinda Gates Foundation.

MS copies Sony, says Sony
First of all, let me make it clear that I will never trust anyone named Kaz, Baz, or Waz. Chaz from Phantasy Star IV and Raz from Psychonauts are alright, though. Moving on, Kaz Hirai has told the Official PlayStation Magazine “Every time we go down a path, we look behind and [Microsoft is] right there – we just can’t shake these guys. I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do.”

What is he talking about? I’m not sure; I guess I’ll have to buy the magazine to see if he actually gives a single example. →  Read the rest

Weekly News We Care About Wrap Up – 6.23.06

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A CNN reporter grades the current generation of consoles
Apparently the tone he takes (he treats the systems like school kids) is supposed to be funny and/or clever. He gives the PS2 an A, the Xbox a B-, the Gamecube a D and the Gameboy Advance an A. The Xbox actually sold worse than the Cube worldwide, but since when do American journalists bother themselves with other countries?

This article reminds me of a feature in the newest EGM where they give grades to the future of each system. Somehow the Gamecube ends up with a lower grade than the Xbox despite the Xbox getting no new first party games and one or two 3rd party exclusives. The Cube gets the new Zelda, Super Paper Mario, a new Donkey Konga game, and from Namco the sequel to Baten Kaitos. →  Read the rest

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Weekly News We Care About Wrap Up – 6.16.06

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Round 1: Uwe versus Alien!

Uwe Boll challenges his critics to a boxing match
The sad thing is my borough president challenged his competitor to a boxing match so whatever I say about Boll directly applies to someone with much more power. Actually, that’s not true. Guy Molinari may be as stupid as Boll and may think that punching people makes you smarter, more capable of governing, or more capable of directing than your opponent, but Molinari is not responsible for the Alone in the Dark movie. Uwe Boll is, and should be beaten up for it.


Blizzard denies working on MMO versions of Starcraft and Diablo
This means nothing other than Blizzard won’t officially say they’re working on these titles now.

ARR! Pirate DS carts
Want a game that doesn’t require your progress to be saved? →  Read the rest

Weekly News We Care About Wrap Up – 6.9.06

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Jaws Unleashed


Majesco makes money
I’ve written about this company a few times because they dared to take a chance on some creative games and nearly went bankrupt for it. Now they have a different direction that focuses less on making premium titles and more on making shitty games that sell. Their portable lineup is actually respectable, but with console titles like Jaws Unleashed, it won’t be hard to turn my back on Majesco and hope EA buys them out only to make them all sex slaves (they’ll be paid for 40 hours a week, but not for the overtime they put in).

Hillary Clinton’s Media Guide for Parents (complete with cute drawing of children)
Clinton basically suggests we read Common Sense Media’s take on media ratings. The Common Sense Media people are about “media sanity, not censorship.” →  Read the rest

Weekly News We Care About Wrap Up – 6.2.06

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E3 awards
Wii wins best in show award. So this justifies Nintendo’s actions. When they eventually get trampled in the free market they can at least say, “Oh well, other industry people thought it could work, too.”

Spore won best PC game and best original game. Gears of War picked up a few awards, and the DS Zelda won best handheld. I’m happy to see Bioware’s Mass Effect won something, too, as I am in love with that company. I’m totally having their babies.

Analyst specultes on MS handheld
The Marketeer already broke the news that Microsoft was entering the handheld market.

Peter Moore has started a list of every backwards compatible Xbox game.

Backwards compatibility not a priority for MS
How convenient. Promise backwards compatibility, do a so so job (no Soul Calibur 2?), →  Read the rest

The next generation of handhelds

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Handheld video games are important to us because they offer profit with minimal development costs. If a console title costs 10 million dollars but two years to make, the seemingly large profits come at a very high cost. Handheld games take a fraction of the development time, a fraction of the development cost and can still sell millions of copies.

The new generation of consoles is currently delighting gamers across the globe, but where are the new handhelds? Through my business contacts, I have been lucky enough to uncover the next generation of handhelds. So read this over and then put your marketing team to work.
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Sony PSP2 — Sony has finally stopped pretending the PSP is for new titles and delivered what consumers really want — a portable PS1. →  Read the rest

Weekly News We Care About Wrap Up – 5.26.06

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Tose’s game Shrek: Reekin’ Havoc has been accused of lacking soul. How could a company that works as guns for hire and doesn’t like getting credit possibly make a game they don’t feel passionate about?

Development team that doesn’t take credit for their work
Tose say they are “development ninjas.” They have worked on over a thousand games and never take any credit for their work. The few games they have admitted to making seem to be average at best, so it may not be a big loss.

It does raise interesting ethical questions, though. While it may be legal, most people think it’s absurd to buy life stories from someone then write about them like thy happened to you (ala Seinfeld: see Kramer and Peterman). I’m not sure it’s any less deceitful to claim your company made a game when you secretly paid someone else to. →  Read the rest

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Weekly News We Care About Wrap Up – 5.19.06

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Get it? It’s hacked? With an axe?

Xbox 360 hacked to play pirated games, err backups
That didn’t take too long, but it won’t work for everyone and if you get caught Bill Gates will devour your soul.

Analysts worry PS3 price will hurt the game industry
While somewhat obvious, it’s good to see analysts voicing thoughts that not everyone has had. The reasoning behind the suspicion Sony is hurting the industry is such a high price point for the PS3 will prevent growth. Installing new users each successive generation is very important if game development costs are going to continue to grow and a $500 price tag prevents this. When thought of in terms of accessibility versus cost and hardware versus software, the gap between Sony and Nintendo seems even larger. →  Read the rest

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An E3 for the proletariat: Golden Jew’s final thoughts

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Another year, another E3. This marked the third E3 I have attended. Obviously, this year’s big focus was on the new console systems: Second Generation Xbox 360 games, the Wii, and the PS3.

Last year, after seeing the preview for the Xbox 360, the teaser demo for the PS3, and hearing about the Wii (then called the Revolution, a time which will be remembered as “Heterosexual Nintendo”), I was stoked. I boldly declared to my friends that this next generation of consoles would be remembered as a big turning point in gaming. Finally–at last–systems would have standard support for the goodies that make PC gaming so much fun (hard drives, keyboards, online connectivity), combined with native HD support and some serious rendering muscle. Finally, console makers would get it, and we were in for what would be some seriously high powered, interactive, and most importantly, fun, gaming. →  Read the rest

E3 sheds light on consoles shortcomings

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E3 not only showed us what to crap our pants in excitement and anticipation over, but also the things that will surely disappoint. After hearing about each of the new generation of systems I have compiled a list of one or two major complaints about each.

Sony’s Ken Kutaragi has said that people who buy the PS3 will have HDTVs. He has also called the system the Cadillac of game systems. He may have missed the fact that the Play Station line has been so successful because it was marketed and sold to the casual gamer. I have no cute anecdote for the PS2, but the PS1 sold better than the Saturn in Japan despite the fact that Saturn software outsold PS software. This is because serious gamers bought the Saturn and then a shitload of games while casual gamers bought a Play Station and Toshinden. →  Read the rest

An E3 for the proletariat: Impressions Part 1

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Compiled by Golden Jew, Horatio, Noah and Ben, Videolamer’s field reporters.

Dynasty Warriors Vol 2 (PSP)
I liked this game quite a bit. I was a huge fan of the Dynasty Warriors series on the PS2 till I realized every game was exactly the same. After my 1,000,000 kill (Cao Cao: Truly, you are a brave warrior! And you have no life!) I burnt out. However, I was really impressed with the PSP version of this game. Gameplay was the norm in terms of hacking things to pieces (repetitive, yet strangely fun). What was very cool is that the battle system is a large grid shaped specially for each campaign and that each army (some computer controlled, and one led by you, naturally the most productive one) moves about.

You have various conditions for victory and defeat that center around a time limit (supplies) and then key objectives. →  Read the rest

A guide to selling extra content

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Microsoft and Oblivion have shown the world that gamers will actually buy discreet bits of additional content for their favorite games. Designing a method that allows a game to create a constant stream of revenue is ingenious, and now that the groundwork has been laid for us all we need to do to take advantage of this lucrative business opportunity is jump on the bandwagon. So then the question is not how do we set up a system that continually milks our fans, but rather what exactly do we use to separate them from their money; what content can we sell and to whom?

Any mildly proactive person can see that things like weapons, armor, and other gear can be sold to players for additional fees. This is exactly what has happened in the game Oblivion. →  Read the rest