J Allard — Corporate Vice Presient, Microsoft
Empowerment to the next level, Allard is a PR guy who really loves clichés that push the envelope. Luckily, he seems to be grounded in what makes games good as he has said many times that graphics are a single component and not necessarily important. He also frequently says he wants to expand the market, mirroring Nintendo’s stated goal. Because dirt on Allard was significantly harder to find than on Harrison, some of the quote categories have been left out and I even added a new one: Inspirational.
(For an explanation of what this article is, please read this.)
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Bitchy Comments
Some people say the Xbox 360 looks the same as other systems. That it is just more of the same, just more powerful than the other systems. That it’s just more graphics, more polygons, more, more, more. What will it do that is different?
And if you go too far, and you try to change the category altogether and we give you a wacky controller, or I’m going to give you wacky games that you don’t really understand, and we’re going to market it or price it in a wacky way, I think we would have been very much a failure. → You think about everything.