Jay: Golden Jew, tell us more about your controversial theories on immersion.
Golden Jew: My view is, as with anything, there are many ways to skin a cat, and target a particular gamer… one thing I’ve been frustrated with and responded to before is the lack of good demographic analysis of gamers. And I think that’s because although gaming has been a huge industry for a long while, only when our generation started slamming the work force did it start getting respect and I think now the industry is struggling with ways to better design games and target the right audiences. So we end up with these semi esoteric questions– what is immersion– because designers think that answering that question with a silver bullet will mean big bucks and nothing, in any industry, (except for the fact sex sells) is that clear cut. → All the lonely gamers, where do they all come from?