Steven Hawking – videolamer

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Jay: Golden Jew, tell us more about your controversial theories on immersion.

Golden Jew: My view is, as with anything, there are many ways to skin a cat, and target a particular gamer… one thing I’ve been frustrated with and responded to before is the lack of good demographic analysis of gamers. And I think that’s because although gaming has been a huge industry for a long while, only when our generation started slamming the work force did it start getting respect and I think now the industry is struggling with ways to better design games and target the right audiences. So we end up with these semi esoteric questions– what is immersion– because designers think that answering that question with a silver bullet will mean big bucks and nothing, in any industry, (except for the fact sex sells) is that clear cut. → Read the rest

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Microsoft and Oblivion have shown the world that gamers will actually buy discreet bits of additional content for their favorite games. Designing a method that allows a game to create a constant stream of revenue is ingenious, and now that the groundwork has been laid for us all we need to do to take advantage of this lucrative business opportunity is jump on the bandwagon. So then the question is not how do we set up a system that continually milks our fans, but rather what exactly do we use to separate them from their money; what content can we sell and to whom?

Any mildly proactive person can see that things like weapons, armor, and other gear can be sold to players for additional fees. This is exactly what has happened in the game Oblivion. → Read the rest

Lame Discussion: Immersion – Part 2

A guide to selling extra content