Robbie Bach

Xbox to make its first dollar in 2008

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Yeah, seven years after the original Xbox was released. If this was the plan all along, there would’ve been no way in Hell that the Xbox project would have been green-lit had it been anyone but Microsoft. It has cost the company billions already, which isn’t a very favorable position when dealing with shareholders.

From eWeek via Next-Gen.biz, Robbie Bach, president of Microsoft’s Entertainment and Devices Division, states that through peripherals, software sales (1st and 3rd party titles), and Xbox Live, the Xbox platform will finally see a profit next year. Welcome, Microsoft, to the club that Nintendo has been a part of since, well, forever.

This fact just goes to show you how much money Microsoft can afford to waste on something like a gaming console. They’ve lost billions of dollars in the last seven years, but are still going into the console market with all guns blazing. Why?

Because Microsoft sees the console gaming space as the way into the all-inclusive home entertainment market, much like what TiVO is doing. →  Arc the Post: Twilight of the Spirits

The Propaganda Project: Introduction

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This project will seem unnecessary to many. It’s taken for granted that PR people don’t always tell the truth or say intelligent things, and actively worship Satan (probably). I, unfortunately, am still not numb to stupid things. Misleading statements, half truths, and arrogance still piss me off. Perhaps I overreact, but maybe people with six digit salaries would stop saying stupid things if the public called them out more often.

I have compiled a large body of research on each of the key figures in the three competing hardware giants. Not all fill explicitly PR roles. In fact, most of the people profiled have titles that indicate they should be doing something better with their time than insulting their competitors. Most of the sources for my research are interviews these important figures have given with game and business magazines and websites; sources are listed at the end of each profile.

I first isolated quotes of interest and then classified them based on content. →  SNK Article Classics Vol. 1