Satoru Iwata

Weekly News We Care About Wrap Up – 2.2.07

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Sony contemplates PS3 price cuts
A little more than a week ago, Sony’s Jack Tretton said there would not be a price cut to the PS3 any time soon.

Soon after Takao Yuhara announced, “We may look at the price as part of our strategy to expand the market when the timing is right.” Most sites are running with the idea that Sony has changed their stance on price. It doesn’t seem clear that Yuhara means Sony will change pricing any time soon, nor does he mention any specific territory.

Sony claims that they took a hit from the PS3 price reduction in Japan, so it seems counterintuitive for them to talk about more cuts. They are likely doing damage control since about every gaming website not owned by Sony has chalked up the phenomenon of PS3s sitting on shelves to its exorbitant price. →  Read the rest

The Propaganda Project: Introduction

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This project will seem unnecessary to many. It’s taken for granted that PR people don’t always tell the truth or say intelligent things, and actively worship Satan (probably). I, unfortunately, am still not numb to stupid things. Misleading statements, half truths, and arrogance still piss me off. Perhaps I overreact, but maybe people with six digit salaries would stop saying stupid things if the public called them out more often.

I have compiled a large body of research on each of the key figures in the three competing hardware giants. Not all fill explicitly PR roles. In fact, most of the people profiled have titles that indicate they should be doing something better with their time than insulting their competitors. Most of the sources for my research are interviews these important figures have given with game and business magazines and websites; sources are listed at the end of each profile. →  Read the rest