Sony contemplates PS3 price cuts
A little more than a week ago, Sony’s Jack Tretton said there would not be a price cut to the PS3 any time soon.
Soon after Takao Yuhara announced, “We may look at the price as part of our strategy to expand the market when the timing is right.” Most sites are running with the idea that Sony has changed their stance on price. It doesn’t seem clear that Yuhara means Sony will change pricing any time soon, nor does he mention any specific territory.
Sony claims that they took a hit from the PS3 price reduction in Japan, so it seems counterintuitive for them to talk about more cuts. They are likely doing damage control since about every gaming website not owned by Sony has chalked up the phenomenon of PS3s sitting on shelves to its exorbitant price. → Read the rest