Reggie Fils Aime

The Propaganda Project: Reggie Fils Aime

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Reggie Fils Aime – President Nintendo of America

Nintendo’s American President does not come from a gaming background. He was hired to compete with the bullshit artists at the other companies. Iwata is too Japanese and not in our faces enough to handle an American audience that seems to enjoy being lied to. Enter Reggie. For each new entry, I seem to invent new categories of quotes. Reggie should be honored to know that in reading transcripts of his I couldn’t help but create the “Marketing vomit” category specifically for him. Although Allard was pretty vomitty, too.

(For an explanation of what this article is, please read this.)
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Bitchy comments
Microsoft has made the comment that people can buy an Xbox 360 and Wii for about the same price as a PlayStation 3. Would you mind terribly if that happened?

I’d much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor’s products. →  Please sir, can I have some more?

The Propaganda Project: J Allard

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J Allard — Corporate Vice Presient, Microsoft

Empowerment to the next level, Allard is a PR guy who really loves clichés that push the envelope. Luckily, he seems to be grounded in what makes games good as he has said many times that graphics are a single component and not necessarily important. He also frequently says he wants to expand the market, mirroring Nintendo’s stated goal. Because dirt on Allard was significantly harder to find than on Harrison, some of the quote categories have been left out and I even added a new one: Inspirational.

(For an explanation of what this article is, please read this.)
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Bitchy Comments
Some people say the Xbox 360 looks the same as other systems. That it is just more of the same, just more powerful than the other systems. That it’s just more graphics, more polygons, more, more, more. What will it do that is different?

And if you go too far, and you try to change the category altogether and we give you a wacky controller, or I’m going to give you wacky games that you don’t really understand, and we’re going to market it or price it in a wacky way, I think we would have been very much a failure. →  [post launches in virtual reality],[put on your VR headset now],[left click on your mouse to open the remainder of this post in your web browser on your digital computing device]

The Propaganda Project: Introduction

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This project will seem unnecessary to many. It’s taken for granted that PR people don’t always tell the truth or say intelligent things, and actively worship Satan (probably). I, unfortunately, am still not numb to stupid things. Misleading statements, half truths, and arrogance still piss me off. Perhaps I overreact, but maybe people with six digit salaries would stop saying stupid things if the public called them out more often.

I have compiled a large body of research on each of the key figures in the three competing hardware giants. Not all fill explicitly PR roles. In fact, most of the people profiled have titles that indicate they should be doing something better with their time than insulting their competitors. Most of the sources for my research are interviews these important figures have given with game and business magazines and websites; sources are listed at the end of each profile.

I first isolated quotes of interest and then classified them based on content. →  For I have come to turn a man against his father, a daughter against her mother, a gamer against their game.