Yeah, seven years after the original Xbox was released. If this was the plan all along, there would’ve been no way in Hell that the Xbox project would have been green-lit had it been anyone but Microsoft. It has cost the company billions already, which isn’t a very favorable position when dealing with shareholders.
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From eWeek via Next-Gen.biz, Robbie Bach, president of Microsoft’s Entertainment and Devices Division, states that through peripherals, software sales (1st and 3rd party titles), and Xbox Live, the Xbox platform will finally see a profit next year. Welcome, Microsoft, to the club that Nintendo has been a part of since, well, forever.
This fact just goes to show you how much money Microsoft can afford to waste on something like a gaming console. They’ve lost billions of dollars in the last seven years, but are still going into the console market with all guns blazing. Why?
Because Microsoft sees the console gaming space as the way into the all-inclusive home entertainment market, much like what TiVO is doing. → Castle Readigami 2