Behind the names of our favorite companies and consoles

Gamers speak the names of companies and systems on a daily basis, but many of us don’t know what these words actually mean nor their origin. And so here is a list of many of the biggest companies and consoles and what information is openly known about their names. I speak absolutely no Japanese and have no new information to add to this planet, but I have not seen all this info neatly compiled in one spot before. Thanks to Japanmanship and others who had already done much research on the topic.

Companies


Microsoft – Micro Instrumentation and Telemetry Systems created the microcomputer Altair 8800 and Bill Gates offered to implement BASIC on their system. Micro is either from the Micro in the MITS company name or the micro in microcomputer, or both. →  Rule of Read

Nintendo’s new ad campaign

Nintendo knows that simply marketing their Wii console with standard ads would not take full advantage of the system’s propaganda potential. To tap into the marketing power of the system’s gimmick, they have begun releasing what they call life style ads. Writers at other gaming sites (who specialize in games and not advertising) have ignorantly mocked these ads as bad Gap knock offs. Little do they realize that Nintendo’s life style shots are what the company needs to appeal to a host of demographics traditionally not interested in video games. Study the following six photos for a minute and see if you can identify the demographic they capture before scrolling down to the answer.

1.

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Demographic: Interracial couples who don’t understand that not all controllers sense motion

People who don’t understand new technology need new technology, too. →  You think about everything.

E3 sheds light on consoles shortcomings

E3 not only showed us what to crap our pants in excitement and anticipation over, but also the things that will surely disappoint. After hearing about each of the new generation of systems I have compiled a list of one or two major complaints about each.

Sony’s Ken Kutaragi has said that people who buy the PS3 will have HDTVs. He has also called the system the Cadillac of game systems. He may have missed the fact that the Play Station line has been so successful because it was marketed and sold to the casual gamer. I have no cute anecdote for the PS2, but the PS1 sold better than the Saturn in Japan despite the fact that Saturn software outsold PS software. This is because serious gamers bought the Saturn and then a shitload of games while casual gamers bought a Play Station and Toshinden. →  What can change the nature of a post?

Only Bill Gates can afford a PS3

$500 for a stripped down system? And if I save up after buying it I still can never have all the features the full $600 version has? When Phillips launched the CD-i at $800 it was clear they were insane. The PS3 will be cheaper but not by enough to make it clear that Sony are in their right mind.

Sony justifies the cost by saying there is a Blu Ray player in the system. Guess who designed the console. No, it wasn’t me. It was Sony. So they decided to put a Blu Ray player in the system. The Blu Ray players cost a thousand dollars so we are all getting a great buy, Sony says. If the PS4 comes attached to a Lexus and sells for 30 grand Sony will praise the system for being much cheaper than a Lexus without the PS4. →  The only thing we have to read is read itself.

Videogamers Against Mothers Against Videogame Addiction and Violence

In my daily effort to find affiliates for this site, I stumbled upon Mothers Against Videogame Addiction and Violence. It was just ridiculous enough that I decided I should spend a little time reviewing the site. Maybe one day they’ll post a review of videolamer and tell the world how evil we are. Not because we are important, mind you, but because they think everything is evil.

MAVAVAVAVAV
MAVAV just rolls off the tongue.

The MAVAV site opens with a hyperbole about how video game addiction and violence are the fastest growing threats to children’s health and way of life. But before they went on about how video games are a problem rivaling drugs and alcohol abuse, I noticed their logo is a Play Station controller with a red line through it. →  Katamari Damaread

SOS from Japan!

The following is an email I received yesterday in my shiny new lamer mailbox.

In the beginning, I am sorry to write suddenly long sentences.
As victims’ representative of it, I dare to write that here.
… to inform lots of people all over the world about that …

The consumption cultures of Japan are facing a serious crisis by The PSE Standardization (Electrical Appliances And Materials Safety Law) now to
prevent the ignition accidents of consumer electronics, it is enacted.
Though RoHS looks like this, there are large problems in ruining the
Japanese economy!

Buying and selling consumer electronics with built-in power supplies
which were made before the year 2001 (3DO・PC-FX・Sega Saturn・Dream Cast・Play Station 1000-9000・Neo-Geo CD etc. correspond in the game machines) will be impossible by this law in April 2006!

 →  I’m readin’ here!

UAT ads must die

For the last few months, Game Developer magazine has included ads for the University of Advancing Technology among its otherwise respectable pages. The UAT is an accredited school that offers degrees in game design and other audio/visual fields. The University of Advancing Technology also has the worst advertising I’ve seen in a long time. Their ads appear to be directly aimed towards stupid people, which is a problem because they are advertising courses in game development and we don’t want any more stupid developers making games.

The first example of their atrocious campaign says this –

“Without guys like me, you’d still be playing Pong.”

The quote is attributed to some undergraduate but is probably made up (which actually makes it a lie since it has quotes around it.) This isn’t why it sucks, though. →  Words are the towns and cities of letters.

Review – Castle Shikigami 2

Castle Shikigami 2
Developed by Alfa Systems
Published by XS Games
Released 11.12.04


The shooter, it is said, is a dying genre. Debatabley the first video game created, Spacewar, was a one on one shooter, so it is also a proud and essential genre. News of its demise has not fallen upon hardcore gamers’ ears lightly. The shooter is an odd genre in some respects. Many critics of current games complain that games are too long, too involved, and too complex. To reach a bigger audience, games should be shorter and simpler. The shooter tends to be both shallow and quickly completed, yet it is not embraced by the general populace. Is this because they are far too hard for the average person or because companies refuse to publish and advertise this type of game?
 →  I got served!