Nintendo knows that simply marketing their Wii console with standard ads would not take full advantage of the system’s propaganda potential. To tap into the marketing power of the system’s gimmick, they have begun releasing what they call life style ads. Writers at other gaming sites (who specialize in games and not advertising) have ignorantly mocked these ads as bad Gap knock offs. Little do they realize that Nintendo’s life style shots are what the company needs to appeal to a host of demographics traditionally not interested in video games. Study the following six photos for a minute and see if you can identify the demographic they capture before scrolling down to the answer.
Demographic: Interracial couples who don’t understand that not all controllers sense motion
People who don’t understand new technology need new technology, too. → Read the rest