For the last few months, Game Developer magazine has included ads for the University of Advancing Technology among its otherwise respectable pages. The UAT is an accredited school that offers degrees in game design and other audio/visual fields. The University of Advancing Technology also has the worst advertising I’ve seen in a long time. Their ads appear to be directly aimed towards stupid people, which is a problem because they are advertising courses in game development and we don’t want any more stupid developers making games.
The first example of their atrocious campaign says this –
“Without guys like me, you’d still be playing Pong.”
The quote is attributed to some undergraduate but is probably made up (which actually makes it a lie since it has quotes around it.) This isn’t why it sucks, though. → Read the rest