Handheld video games are important to us because they offer profit with minimal development costs. If a console title costs 10 million dollars but two years to make, the seemingly large profits come at a very high cost. Handheld games take a fraction of the development time, a fraction of the development cost and can still sell millions of copies.
The new generation of consoles is currently delighting gamers across the globe, but where are the new handhelds? Through my business contacts, I have been lucky enough to uncover the next generation of handhelds. So read this over and then put your marketing team to work.
Sony PSP2 — Sony has finally stopped pretending the PSP is for new titles and delivered what consumers really want — a portable PS1. → Read the rest