Everyone is quivering with anticipation at Blizzard’s upcoming “major” announcement. They have been hiring MMO developers, and they have a terribly neglected (but still hugely popular, especially in Asia) franchise in Starcraft.
Although an RTS Starcraft 2 might be desired by some, Blizzard has no choice in this matter but to go MMO. First, the revenue opportunities of even a mediocre (by Blizzard standards) MMO are far superior to a blockbuster RTS– a fact most likely first and foremost on Blizzard’s parent company, Vivendi’s, mind. Now that Blizzard has established itself as such a cash-cow, they will be held to those standards until they fail (capitalism is great…just ask the USSR). Just to give you a flavor of what we’re talking about, the WESTERN MMO market broke $1 billion in 2006, according to this report with WoW accounting for 54% of that marketshare.
Second, because of all this success, Blizzard already has the infrastructure and the core competency of running an MMO (call centers, billing systems, international infrastructure, etc), so to continue to support MMO creation. → PaReader the Reader



