
The first video game console was the Magnavox Odyssey. The follow up to that system was a series of consoles that appended a number after the word Odyssey. This was just good business sense. Why confuse customers by changing the name of your product? Atari saw the wisdom in maintaining a name and followed the 2600 with the 5200, publicly declaring it twice as good. There are other generational products beyond consoles but my mind jumps to the automobile as a template for how to treat new models. It would be bizarre to rebrand the Honda Accord next year with a new name (the Honda Discord, obviously) and then continue to do so with each significant rehaul. It would just be bad business.
Unique console names ended when giant corporations Sony and Microsoft moved into the video game space, but where did they start? As with most things, I believe we have Sega to thank. [In full disclosure, I began working on this post when I was struck by non-branded curiosity – I actually didn’t know where unique major console names came from. → Let’s get read-y.








