What Loco Roco has to teach us about Sony

Sony has defined itself as high-tech. The Playstation bested the Saturn at producing the new graphical style sweeping the nation(s) – 3D. The PS2 had an emotional processor that would listen to your washing machines personal problems and keep your whole house in harmony. And the PS3 is a gourmet meal that makes all other systems look like that Chinese buffet that gave you food poisoning last summer.

A brilliant strategy for Sony. In a broad sense, the industry is entirely dependant on technology so it seems to follow that the company with the best technology will triumph. Wait, these consoles can play games, too?

Well, that changes everything. The PSP, Sony’s super powerful handheld, is being trounced in Japan by an inferior system that can’t play movies and doesn’t even use an optical format. →  Read the rest