Anyone who plays World of Warcraft knows them: they often have strange names (Ihugirls, Jobsister), but they may also have a name unnoticeable from others. Their guild tag might be your average WoW lore fluff, or it could be something along the lines of “Knightsofthepiratekitty.” They play as much, if not more, as any hardcore addict: 8-12 hour days. But rather than roaming about the game’s many dungeons and zones, you find them in them alternating between the auction house and the same hot spots: Winterspring hunting herbs, camping elites in Tyr’s Hand, or patrolling Burning Steppes for rich thorium veins. Every hour of the day.
Who are they? Gold farmers. Somewhere along the line, people figured out that there was in fact more money to be made in the secondary market of MMORPG’s (selling gold, items, and characters) than their was in the primary market (selling subscriptions). → Now you’re reading with power.