Michael Jackson

Review – Kingdom Hearts 2

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Sora picks up a new, more badass outfit in KHII. Donald still uses his sailor outfit left over from his porn star days.

Once upon a time, in a galaxy far, far away (let’s call it Japan), a man from SquareEnix and a man from Disney were getting drunk in a karaoke bar when, somewhere between sake and bad renditions of Michael Jackson songs, one of them stumbled upon a most wonderful idea: why not take all the best aspects of the Disney universe, throw them together with all the best parts of the Final Fantasy series, and from this soup of uberness draw the most amazing game ever conceived by man? The two set off to do just this, and on September 16th 2002, if Jesus himself had come down from heaven to bring rapture to the world, no one would have noticed because they’d have been too busy picking up their reserved copies of Kingdom Hearts from Gamestop. →  Read the rest

The Videolamer Guide to In-Game Advertising

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Video games are an exciting new medium, primarily because of the potential for huge profits. These profits won’t just fall into our laps, though. Video games are unlike other media, and as such we cannot rely on the same tired marketing tactics. An annoying tagline like “can you hear me now?” may work on TV, but that’s because TV viewers are morons. The gamer is slightly more clever and we must treat him as such. Because most marketing is aimed at stupid people, most ad agencies will not have the know how to target a gaming audience. This guide, specifically tailored to the advertising needs of the video game advert, will lead you step by step to your ultimate goal: Take money from the ignorant.

1. Target your demographic

An ad, no matter how clever and well thought out, will not make an impact if it is seen by the wrong audience. →  Read the rest

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