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The Videolamer Guide to In-Game Advertising

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Video games are an exciting new medium, primarily because of the potential for huge profits. These profits won’t just fall into our laps, though. Video games are unlike other media, and as such we cannot rely on the same tired marketing tactics. An annoying tagline like “can you hear me now?” may work on TV, but that’s because TV viewers are morons. The gamer is slightly more clever and we must treat him as such. Because most marketing is aimed at stupid people, most ad agencies will not have the know how to target a gaming audience. This guide, specifically tailored to the advertising needs of the video game advert, will lead you step by step to your ultimate goal: Take money from the ignorant.

1. Target your demographic

An ad, no matter how clever and well thought out, will not make an impact if it is seen by the wrong audience. →  Read the rest

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Learning from Japanese Synergy

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Synergy is not a word to be recklessly tossed about. It is a seriously proactive relationship between outside of the box marketing and paradigm shifting branding that can result in untold of revenue for your company. The video game market has created new opportunities for the realignment of business models in this post category killer Ted spread. Tracing this synergy to its roots leads us across the Pacific.

The Japanese consumer will buy anything. Despite saving more than Americans, the Japanese are extremely hardcore in their loyalty. People who follow an anime will buy any worthless product tie in, people who like school girls will spend money on used school girl underwear, and people who like a game series will buy food and drinks as long as it has the series logo on it. →  Read the rest