George Lucas

Review – Heavenly Sword demo

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Well, it’s come to this. The best offering for the PS3 right now is a fucking DEMO. After enduring months of postponed releases and crocodile tears over how “hard” it is to develop for the PS3 we finally have a kickass demo. Why not wait another few days and write a review for the full release, you ask? Because I have lost all hope that any PS3 game will ever be released on time. (See my nonexistent review of Lair dated Nov. 17, 2006) Since it’ll take longer to read this article than play the demo, I’ll take you through all the other unnecessary pre-release media as well.

The game’s controls and what’s really happening onscreen go together like Depends and a thong. On numerous occasions, I had to wonder if I had downloaded the demo or just a game video, and I was pretending to play along like a four year old who’s run out of tokens at Chuck E. →  Read the rest

Learning from Japanese Synergy

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Synergy is not a word to be recklessly tossed about. It is a seriously proactive relationship between outside of the box marketing and paradigm shifting branding that can result in untold of revenue for your company. The video game market has created new opportunities for the realignment of business models in this post category killer Ted spread. Tracing this synergy to its roots leads us across the Pacific.

The Japanese consumer will buy anything. Despite saving more than Americans, the Japanese are extremely hardcore in their loyalty. People who follow an anime will buy any worthless product tie in, people who like school girls will spend money on used school girl underwear, and people who like a game series will buy food and drinks as long as it has the series logo on it. →  Read the rest