When I first saw the headline of this story – Microsoft Erases Gamers Memories – I figured some kid drew a picture of his favorite My Little Pony on the side of his 360 case and Microsoft erased it. That would be a shame, but less crappy than what actually happened. The more accurate story (minus the ponies) – A guy has a 360 since launch, brings it with him everywhere he goes and accumulates a variety of signatures from Microsoft, Bungie and other companies. There is even a large drawing of Master Chief on the system.
So he calls Microsoft after his system inevitably breaks. They assure him that they will send back the same console he is sending in. → 50 Cent: Readproof