Random Crap

Stuff that doesn’t fit into one of the other categories goes here.

A guide to selling extra content

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Microsoft and Oblivion have shown the world that gamers will actually buy discreet bits of additional content for their favorite games. Designing a method that allows a game to create a constant stream of revenue is ingenious, and now that the groundwork has been laid for us all we need to do to take advantage of this lucrative business opportunity is jump on the bandwagon. So then the question is not how do we set up a system that continually milks our fans, but rather what exactly do we use to separate them from their money; what content can we sell and to whom?

Any mildly proactive person can see that things like weapons, armor, and other gear can be sold to players for additional fees. This is exactly what has happened in the game Oblivion. But this kind of rigid thinking will not allow us to maximize profits. We need to push the envelope to capitalize on all market segments. →  Everyone thinks of changing the world, but no one thinks of changing memory cards.

The videolamer Guide to In-Game Advertising

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Video games are an exciting new medium, primarily because of the potential for huge profits. These profits won’t just fall into our laps, though. Video games are unlike other media, and as such we cannot rely on the same tired marketing tactics. An annoying tagline like “can you hear me now?” may work on TV, but that’s because TV viewers are morons. The gamer is slightly more clever and we must treat him as such. Because most marketing is aimed at stupid people, most ad agencies will not have the know how to target a gaming audience. This guide, specifically tailored to the advertising needs of the video game advert, will lead you step by step to your ultimate goal: Take money from the ignorant.

1. Target your demographic

An ad, no matter how clever and well thought out, will not make an impact if it is seen by the wrong audience. Advertising ring pops to the elderly is simply a waste of resources. →  Actraiser Readnaissance

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Learning from Japanese Synergy

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Synergy is not a word to be recklessly tossed about. It is a seriously proactive relationship between outside of the box marketing and paradigm shifting branding that can result in untold of revenue for your company. The video game market has created new opportunities for the realignment of business models in this post category killer Ted spread. Tracing this synergy to its roots leads us across the Pacific.

The Japanese consumer will buy anything. Despite saving more than Americans, the Japanese are extremely hardcore in their loyalty. People who follow an anime will buy any worthless product tie in, people who like school girls will spend money on used school girl underwear, and people who like a game series will buy food and drinks as long as it has the series logo on it.

This is the Final Fantasy XII Potion beverage:

It is a product of Suntory’s beverage making know how and Square Enix’s marketing magic. The product, made primarily of sugar dissolved in tap water, will sell for about $1.75, or for the collector who prefers to display beverages rather than drink them, a set can be purchased for around $5.35. →  Now with fewer vowels.