Fanboys unite! Constant squabbles echo among Nintendo, Sony, and Xbox loyalists, but the real battle is elsewhere. It’s a battle between the different ways people choose to spend their free time and their extra dollars. Games are a big and growing part of this battle and they have taken a bite out of that tasty aged 18-34 male demographic. Can games hold onto it? Do they even want to?
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Nintendo has set itself the challenge of trying to hold onto some of gaming’s biggest loyalists while making appeals to nontraditional audiences like retirees. And it’s well known that Sony and Microsoft have had their eyes on a bigger prize ever since they stepped in the ring. They both want to eventually establish their brands and platforms for the mythical must-have TV set-top box. → Read the rest