Who is responsible for making sure I have heard of a game?

Next week Capcom will release Zack and Wiki for the Wii.

This is significant not because I want to play the game (although I do, and you should also) but because I had never heard of it up until a few days ago. There have been plenty of articles and columns recently that lament the fact that third party titles have failed to sell on Nintendo’s newest console. This fact, the fact that Nintendo has suffered a similar fate with past consoles, and the perception that they are either competing too fiercely with these third parties or have too difficult and onerous a quality assurance process have led some in the industry to believe that the big N is doomed.… Games are the sigh of the oppressed creature, the heart of a heartless world, and the soul of soulless conditions.