Yaris: Bad Advertising and Leveraging Synergies

Remember the Burger King games on the Xbox? Everyone made fun of them for being completely goofy, poor, and representative of the consumer society we live in today.

But dammit, I think the King is hilarious, and by mimicking three of the safest genres out there (racing, minigames, and stealth), they managed to be competent enough for a couple of dollars worth of entertainment. The games sold a hell of a lot, and you knew it was only a matter of time before someone else gave it a shot.

I don’t have to tell any of you how bad this could turn out. The reason BK has done so well with their marketing over the last few years is that they put some effort into how they latch onto trends.… Virtua Poster 4: Evolution