Sony is something special. Any other console with the combined hardware and software sales of the PS3 would be considered solidly in third place. Somehow when it’s Sony in third, however, it is simply a strategy to take advantage of a grandiose ten year plan. Imagine how violently you’d have laughed had Microsoft announced a ten year plan for the Xbox.
Predictions from analysts and insiders are only now slowly starting to show that the PS3 may not come out on top this generation. The initial prognostications from ’06 can be forgiven but many refuse to treat Sony like another console maker.
The newest example is in this gamesindustry.biz article. Analyst Michael Pachter has gone on record saying, “There was likely some substitution of Xbox 360 for PS3 purchases, due to recent price reductions for the Xbox 360 and the bundling of the console with two free games,” and “In addition, we believe that PS3 sales are being impacted by lower demand for HD televisions as a result of the recession.” → Ask not for whom the game plays, it plays for thee.