The ESA is currently retooling the E3 trade show. Publishers have complained that the show focuses too much on video games, which means the thousands of dollars they spend on presentation are largely wasted. Knowing this, we can only assume the ESA is recalibrating the trade show in order to shift focus towards what really matters — the spectacle.
The first and most important change to E3 has to be a relaxing of the entry system. Too few outsiders are allowed on the floor and this is a major blow to the atmosphere. What is spectacle without hoards of people? The arbitrary entry restrictions also make it difficult for professionals to enjoy their time spent watching stage shows. Last year I found it very difficult to satisfy myself in the bathroom every 30 minutes whilst trying to take notes on which companies hired the hottest models. If I were able to bring my secretarial staff next year, I could excuse myself to the men’s room and still fulfill my role as a professional journalist. → 50 Cent: Readproof