So Wired.com has an article discussing Sony and how much they are betting on the Playstation 3 and it really got me thinking. The press, as well as gamers themselves, love to fling insults at Kaz Hirai, Phil Harrison, and Ken Kutaragi (many well deserved). However, there’s one name that is rarely dropped, though this man is arguably even more detrimental to Sony. I’m talking about Howard Stringer.
If you don’t know, Stringer is the current head honcho over at Sony. He also happens to come from the content side of the company. This is dangerous. Sony made their name on great hardware made by talented, motivated engineers. That same spirit is what led Kutaragi to make the Playstation in the first place. With Stringer at the helm, we’ve got a PS3 that insists on Blu Ray and insists on being an even bigger all-in-one media machine. Sony as a whole seems to be at war with itself, with the content and hardware guys coming to blows.
There’s a great part in that article where a woman asks why her Sony stock is tanking, and Stringer’s reply is about the DaVinci Code doing well at the box office. The man has one thing on his mind: proprietary Sony formats and Digital Rights Management being used to control as much electronic media and content as possible. This is what he wants the Playstation 3 to be used for. The same can be said for the PSP.
While Kutaragi, Hirai et al. have their own quirks and cocky attitude, I wonder how much of it is just a corporate face put on so they can have some confidence in their company. These men, Kutaragi in particular, took the industry by storm; they changed the way the game was played. It just seems strange to think they’d turn around and steer Sony towards the trainwreck so many are predicting. Unless someone else was there pulling the strings, that is. Is Stringer leading the company down the wrong path? Or is he going to save the company?