Market research is stupid

A few days ago I got a call from a friend looking for “hardcore gamers” who were willing to be part of a focus group. This friend has a friend who works for a research group, so through a friend of a friend, I ended up taking part in a video game focus group. The important part was I’d be getting paid.

Hmmm... I wonder

It would be wrong of me to tell you what company the commercials were for, so I’ll just give you a hint.

I was a little disappointed that the group was just to get feedback on some commercials; I’d hoped to get to influence the design of a game (“more explosions, bigger breasts, less reading!”). I’d penned a few crazy sounding comments with Pat before the meeting, but sadly didn’t get to recite them. →  Read the rest