Halo Gamer Fuel

Time for videolamer’s required report on Mountain Dew Gamer Fuel, the Pepsi/Halo 3 soda tie in that surprised no one but me (seriously, I had no idea about this until I walked into Safeway yesterday). However, unlike every other report you will read, I am actually going to try the damn stuff instead of giving you the typical proto-Internet nerd speech about how all soda is junk, caffeine is a sad addiction, and how dare you actually drink Mountain Dew and reinforce nerd stereotypes that no one actually pays attention to.

First things first – I’m not sure why Gamer Fuel is out now. I mean, isn’t Halo 3 due at the end of September? And if this is supposed to be fuel for our late night Halo tournaments, then shouldn’t we expect to see this soda on the shelves until at least mid October? →  Read the rest

Numbers are fun: But charts are amazing

Market capitalization is a measure of what investors think a company is worth, so it basically represents size. In order to get a little perspective on the relative size of some of the companies with which we, as gamers, are most familiar, I have thrown together the below chart.

As with all thrown together financial charts it has its shortcomings. Private companies, such as Bioware, SNK Playmore and Treasure cannot be included since they are not required to reveal their size and there is no market to determine it. Also, (and this may come as a shock to some of you) several of these companies are Japanese. This means that in addition to their market cap changing day to day based on price changes, when expressed in US Dollars, they change with foreign exchange rates as well. →  Read the rest