Kotaku suggests you buy a shirt

From their sponsor. I assumed this shameless plug would be met with boos and hisses from commentors, but instead readers were content with discussing the merits of the t-shirt. At least they realized it was stupid and unfunny.

Blogs are a powerful tool for marketers because unlike “objective” journalists, bloggers want readers to want to be their friends. Just between the two of us, let me tell you a secret – Huggies makes the best diapers. This reminds me of the days of Cousin Brucie on the oldies station. As a child, I was always confused when he would take a break from announcing the next song in order to tell us about a sale at Rockaway Bedding, or explain that Dr. Zizmore was THE dermatologist in NYC. Just as I trusted the Cous, Kotaku readers trust Mark Wilson. →  Read the rest