From their sponsor. I assumed this shameless plug would be met with boos and hisses from commentors, but instead readers were content with discussing the merits of the t-shirt. At least they realized it was stupid and unfunny.
Blogs are a powerful tool for marketers because unlike “objective” journalists, bloggers want readers to want to be their friends. Just between the two of us, let me tell you a secret – Huggies makes the best diapers. This reminds me of the days of Cousin Brucie on the oldies station. As a child, I was always confused when he would take a break from announcing the next song in order to tell us about a sale at Rockaway Bedding, or explain that Dr. Zizmore was THE dermatologist in NYC. Just as I trusted the Cous, Kotaku readers trust Mark Wilson.
Videolamer was actually asked to write blog posts about shirts by an obviously unsuccessful or new to the “internet” company, but we passed. Immense site asks their readers directly to buy shirts from their sponsor, tiny site turns down any possible chance of recouping the cost of maintaining their site = balance has been restored to the universe.