Capcom is taking the usual approach when it comes to hyping up Street Fighter 4. They slowly release videos and screenshots, while allowing all sorts of previews and interviews to try and assure fans that they know what they are doing.
Of course, in this day and age such a method of hype is the wrong way. I have not done much to check out how the hardcore fighting game community feels about SF4, but among mainstream gamers and the non fighter “hardcore” crowd, the reactions are less than stellar. Bad words are flying about the stages, the new character, the way the fighting itself seems to work. It all seems baffling considering the game is still in an incredibly early stage (not even alpha yet), and the only confirmed platform is Japanese arcades (which was a guarantee when the game was announced). Yet there they are, chewing up each piece of information until they forget what they didn’t like, meanwhile before the game has a release date it will have a Wikipedia page with more information than one on the Allies’ campaign in the Pacific.
Simply put, it is incredibly irresponsible of our community, and it seems even worse when you realize that if they create a hivemind opinion on the game before it releases (be it good or bad), it will be difficult to shake when the game is launched. Some (myself included) would look at this as a call for more responsible journalism in gaming. True, the majority of the gaming press has thankfully had no kind of reaction to SF4, but these same people are the ones who have no qualms pumping out every morsel of info Capcom will send to them. This is another way in which we could learn from film. A man wiser than I said on a forum, “You don’t see Roger Ebert judging a movie based on the trailers”. It isn’t that movie buffs don’t, but they aren’t the ones making the final call in a variety of respected publications. The real critics are distanced from the fans, and magazines filled with slobbering previews are an option, not a rule. Either we need a wider separation between the hype machine and the writers, or some critics whose voices are so powerful that they have much greater sway over the comments sections of game blogs.