What’s in a name?

Fallout 3 is coming! Fallout 3 is coming! Oh, wait, no it’s not. A game called Fallout 3 is coming, but Fallout 3 will never be.

The video game industry, like the movie and television industry, trades names and ideas in a way that makes me scratch my head. And as if there were some magical power in the name of a game or movie, fans obediently froth at the mouth when offered the opportunity to enjoy more of the same name. But games aren’t names, they’re artistic products crafted by specific people.

Fallout 3 is just a name, and Bethesda cannot make an actual Fallout 3 by owning the letters F, A, L, O, U, and T arranged in a specific combination. Games are designers, artists, and coders and if those people change, the series changes. →  Read the rest