North American Ubisoft president Laurent Detoc recently showed concern over his company’s Wii titles. According to a recent Gamasutra article –
“He acknowledged the Wii in particular has been difficult for Ubisoft to find success with. Pointing to the console’s generous sales, he noted that games published for the Wii made up only 10 percent of Ubisoft’s sales last year, and added that the company will need to work harder to create games that will ‘sell as well as Nintendo’s own Wii titles.'”
Let us run through the list of games Ubisoft has published for the Wii as it may elucidate the company’s problems.
No More Heroes – A great game, by far Ubisoft’s best reviewed Wii title, also made by a talented developer (so obviously not Ubisoft). Given zero marketing, guaranteeing this quirky ultraviolent title’s demise. → Arc the Post: Twilight of the Spirits