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A few days ago I got a call from a friend looking for “hardcore gamers” who were willing to be part of a focus group. This friend has a friend who works for a research group, so through a friend of a friend, I ended up taking part in a video game focus group. The …

Video games are an exciting new medium, primarily because of the potential for huge profits. These profits won’t just fall into our laps, though. Video games are unlike other media, and as such we cannot rely on the same tired marketing tactics. An annoying tagline like “can you hear me now?” may work …

How do you know when you’re in a bad guild? Well, I am going to tell you a few things that you may want to consider before joining any guild and help you etch out in your mind if the one you are in currently is right for you. First a little background; I am …

Parts: I | II | III | IV | V
Endgame Analysis
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