Every generation a handful of tepid titles are chosen as poster children for innovative yet tragically ignored games. If these games were innovative in a way that actual consumers want, they would not just review well, but sell. As it is, these titles range from boring to unplayable. Luckily for developers, the underground hype these …

Nintendo knows that simply marketing their Wii console with standard ads would not take full advantage of the system’s propaganda potential. To tap into the marketing power of the system’s gimmick, they have begun releasing what they call life style ads. Writers at other gaming sites (who specialize in games and not advertising) …

Handheld video games are important to us because they offer profit with minimal development costs. If a console title costs 10 million dollars but two years to make, the seemingly large profits come at a very high cost. Handheld games take a fraction of the development time, a fraction of the development cost and can …

Video games are an exciting new medium, primarily because of the potential for huge profits. These profits won’t just fall into our laps, though. Video games are unlike other media, and as such we cannot rely on the same tired marketing tactics. An annoying tagline like “can you hear me now?” may work …